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We Got Your Back: Madison WI

Hike it Baby recently participated in an open house  with the Nelson Institute of Environmental Studies at the University of Wisconsin, with the help of our Advisory Board member James Edward Mills.  The Nelson Institute event included a screening of the film “Breaking Trail,” a film which follows Emily Ford as she becomes the first woman and person of color to embark on a thru-hike of the Ice Age Trail in winter.  

In addition to the screening of the film, our Board of Directors member Dineo Dowd led a short, family friendly Wander Walk hike, and along with Advisory Board member Courtney Schultz, supported our We Got Your Back table at the event.  Hike it Baby had the opportunity to hand out a boatload of free resources including activity sheets, layering resources and workbooks PLUS give away a variety of outdoor gear, donated by several generous partners including Turtle Fur, Merrell, Ella’s Wool, LLBean, Burley, Retrospec, and Morrison Outdoors!

Want to know more about our “We Got Your Back” program? This program is focused on helping families build confidence, have fun, and find a sense of belonging in the outdoors, through physical assets (like all of our gear giveaways from this event!), Family Hikes and Workshops focused on sharing resources and providing a supportive environment for new hikers, and free community resources in local HiB communities, including gear and clothing exchanges.  When we say we want to remove barriers so all families can get outside and experience the benefits of nature, we mean it, but words can only get you so far. With our We Got Your Back program, we are rolling up our sleeves and making it happen.

Thank you to all members of the Hike it Baby Madison WI branch who visited us (special shout out to our Branch Ambassador Nicole Kester!), hiked with us, and supported the event!


Keep an eye out for our upcoming We Got Your Back events in San Diego, CA (spring), Elizabeth, NJ (May 7), Atlanta, GA (May 12), and Portland, OR (late spring/early summer). If you would like to bring a We Got Your Back event to your community,  please contact us at

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